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Tuesday, March 10, 2009

Brad Pitt and Making It Right

Brad Pitt once stated that “whilst acting is my career, architecture is my passion”, and this clearly shown in his effort at gathering support for his project/foundation Make It Right, aiming to develop housing prototypes for the reconstruction of New Orleans.

The popular and handsome actor has made good use of his available resources, such as public image and influence on this case, working with practices such as MVRDV, Shigeru Ban and Morphosis, in developing 13 prototypes for the first stage to consolidate a 150-house neighborhood destroyed by Hurricane Katrina.

After being shocked by what he saw of the remnants of the storm, he made consultations with the displaced residents and resolved to do whatever he could to help them rebuild.

He then initiated, together with Global Green, a design competition to generate ideas on how to build sustainably. From thence, Brad Pitt launched Make It Right hoping that it will be a catalyst for redevelopment of New Orleans' Lower 9th Ward. The foundation hopes to build "a neighborhood comprised of safe and healthy homes that are inspired by Cradle to Cradle thinking, with an emphasis on a high quality of design, while preserving the spirit of the community's culture".

Shall we say Brad Pitt is a 'hero'?

More on Making It Right

Write comments
  1. I live in new orleans and am familiar not only with the community that was/ is there, I know his project... Trust me when I say that is is far from "preserving the spirit of the community's culture".
    You must be reprenting his press releases.

  2. I just quoted that from the history of MIR, with a positive outlook that the hope of the foundation will be achieved.


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